The Design Trek conference aims to showcase the possibilities of design for up-and-coming designers. The idea is to also celebrate the “trek” of design. In terms of the poster tagline “where will design take you?” the UFO imagery is design itself – the figure is being taken away by design. Alongside the conference, there is a brochure and a notebook that comes packaged together for audience members to write in, as well as posters and decorative decals around the conference location.