The website I have designed aims to enable users to perform the specific goals that I have identified for various user personæ. It also has the goal of appealing to all age groups through its content and its user accessibility. The website is a lifestyle news site that eliminates the negative news typically regarding politics or world issues and allows users to have a positive experience when browsing its articles. For this reason, I decided to label the brand as The CleanSlate to enhance the idea of a website that is clear of negativity.